Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards

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News

DMC figures show exceptional compliance levels 22nd January, 2009

DMC figures show exceptional compliance levels in Direct Marketing

89 per cent of DM complaints resolved informally

 

28th January 2009:  The Direct Marketing Commission (DMC), the self-regulatory body for the UK direct marketing industry, today announces the results of its first Quarterly Complaints Index, the report and analysis of complaints it received between September and December 2008. The index reveals an exceptionally high industry willingness for compliance with self-regulatory rules in the last quarter of 2008.

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Direct Marketing Commission launched to enforce high standards in the direct marketing industry. 4th September, 2008

The Direct Marketing Commission, launched on 1st September 2008, is the body which oversees the Direct Marketing Association (DMA)’s Code of Practice.  It provides effective protection to recipients, users and practitioners of direct marketing in those areas not already covered by other co/self regulatory bodies, such as the ASA.

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