Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards



George Kidd Named as Chief Commissioner of DMC 15th July, 2010

George Kidd has been appointed Chief Commissioner of the direct marketing industry’s independent self-regulatory body, the Direct Marketing Commission.

Mr Kidd succeeds Matti Alderson, who stood down from the DMC’s chairmanship after serving a HP0-S35 three-year term. Mr Kidd, whose appointment takes immediate effect, now heads up a team of five commissioners comprising independent members Michelle Peters and Martyn Percy, and industry representatives Danny Meadows-Klue and David Coupe.

Standing independent of the Direct Marketing Association (DMA), the DMC upholds the DMA’s HP0-S36 Code of Practice. It investigates complaints of inappropriate and unethical direct marketing practice from members of the public, businesses and from the marketing industry itself. All disciplines of direct marketing practice – including direct mail, email, SMS, interactive television, mail order, telephone, catalogue and online – fall within the DMC’s remit.

Prior to his appointment, Mr Kidd served as an independent member of the DMC board for two years. For eight years, Mr Kidd was chief executive of PhonepayPlus, the Ofcom regulatory body for the £1 billion phone-pay content market. Mr Kidd is a member of the regulatory Council for Licensed Conveyancers. Previously, he served as a director in the Cabinet Office’s Economic & Domestic Secretariat with responsibility for regulatory policy and practices.

Commenting on his new role, Mr Kidd said:

“Direct marketing is now an everyday part of our lives, so I’m proud to lead the DMC and uphold the industry’s professional standards. The role of the DMC is vital in the industry’s efforts to secure the public’s confidence in the genuine value of direct marketing.”

Welcoming Mr Kidd, David Metcalfe, chair of the Direct Marketing Association, said:

“I congratulate George on his appointment as chief commissioner of the DMC. He brings to the job a wealth of experience maintaining industry self-regulation and knowledge of direct marketing. I’m confident that George will do an exceptional job in upholding the high professional standards that define the direct marketing industry. I would also like to thank Matti Alderson for her achievements in successfully remodelling the DMC during her tenure as chairman.”

14th July 2010

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