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Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards



DMC Quarterly Newsletter 30th April, 2009

Foreword from the Chairman Matti Alderson:
“Welcome to the first newsletter from the Direct Marketing Commission. Since we launched in September last year we have been extremely encouraged by the very high levels of compliance exhibited by the industry.
The emergence of a global recession has meant slashed marketing budgets and has put pressure on everyone involved in the industry, which could have led to a loosening of standards. However, in spite of this, our statistics have shown that the majority of companies are keen to provide a high quality of service to their customers.

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