Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards



Data & Marketing Commission announce new Chief Commissioner 7th May, 2020

Amerdeep Somal confirmed as new Chief Commissioner of the Data & Marketing Commission

07 May 2020 – Amerdeep Somal has been named as the new Chief Commissioner of the Data & Marketing Commission (DMC) – the industry body that oversees and enforces the DMA Code.

Led by the Chief Commissioner, the DMC investigates and adjudicates on reported breaches of the DMA Code by members of the Data & Marketing Association (DMA). The team of commissioners work to ensure responsible marketing and ethical marketing practices are maintained.

“I am honoured to be appointed as the new Chief Commissioner. Over the past 25 years, I have remained committed to serving organisations where independence, public interest and trust are placed front and centre of all practices,” said Amerdeep Somal, Chief Commissioner of the DMC. “Responsible marketing, transparency and ethics are key drivers for building consumer trust in the data and marketing industry – the DMC will continue to promote and enforce these values across the DMA’s membership. I am privileged to lead the DMC into the next stage of its evolution.”

Somal brings 25 years’ senior executive and non-executive experience to the position, previously operating within a series of high-profile stakeholder roles across a variety of sectors.

Previous roles include founding Commissioner and Board Member at the Independent Police Complaints Commission. She is presently Independent Assessor of the Financial Ombudsman Service, She will also continue to hold her positions as a Judge at the Ministry of Justice UK, Council Member of the General Medical Council and Board Trustee at Refuge.

Somal’s appointment comes as George Kidd comes to the end of his term, after 12 years with the DMC – first as an independent member of the DMC Board and then selected as Chief Commissioner in 2010.

“I’d like to personally thank George for his leadership, expertise and commitment to the DMC throughout his long tenure. He has been a truly remarkable ambassador to our industry,” added Stephen Maher, Chair of the Data & Marketing Association Board. “I am also delighted to welcome Amerdeep as the new Chief Commissioner. Her wealth of experience and invaluable knowledge of regulatory and judiciary practices will help drive the DMC forward into a new era.”

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