Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards

Board Profiles

Board Profiles

Please click on the link below to find out more about the purpose and role of each Commissioner.

Amerdeep Somal: (Chief Commissioner)

Amerdeep Somal is the Independent Assessor to the Financial Ombudsman Service. She sits as a Judge of the Asylum and Immigration Chamber and Child Support and Social Entitlement Chamber. She is a board member at the General Medical Council and trustee of the national domestic abuse charity, Refuge. She is a former founding Commissioner at the Independent Police Complaints Commission, Chair of the Special Educational Needs and Disability Tribunal, board member of the Nursing and Midwifery Council, governor at Nottingham Trent University and audit committee member at the Joseph Rowntree Foundation.

Dr Simon Davey: (independent member)

Simon runs independent management consultancy Omega Alpha, working with organisations as a Change Leader to transform business models, optimise processes and change cultures, bottom up and top down, to achieve better social and economic returns.

He has worked extensively in the access to justice and charity sectors, working across strategy, digital, data and change, to improve and sustain social outcomes and address and resolve systemic strategic issues.  Alongside his DMC role, he is an Independent Person for Standards in the London Borough of Bromley and a trustee of a charity.

Outside of his work, Simon enjoys running, classical music and building Lego to support his strategic thinking.

Fedelma Good: (industry member)

Fedelma is co-lead of PwC’s multi-disciplinary Data Protection, Strategy, Law and Compliance practice in London.

She has expertise and experience in a unique combination of technology, marketing, regulation and information governance issues but is particularly recognised for her digital marketing/eprivacy knowledge. She has chaired and contributed to a number of industry working groups including for example those relating to open data, cookies and the development of best practice guidelines for the use of data for marketing purposes.

Until December 2015, she was a board member of the UK DMA, she is an honorary fellow of the IDM and a frequent presenter at data protection, privacy, eprivacy and information governance conferences across Europe.

Charles Ping: (industry member)

Charles is an established leader in data and marketing and is the Managing Director of Winterberry Group, a marketing management consultancy, and the founder of Charles Ping Associates, advising both clients and agencies on marketing, strategy, leadership and regulation.

He has worked at a senior level as a client, a supplier and in the agency world.  He was most recently Chief Executive and Chairman of Fuel data and UK board member of Engine.

Charles is a former Chairman of the Direct Marketing Association and non-Executive Director for the Advertising Board of Finance (the key funding body for non-broadcast advertising self-regulation) and sits on the Governance Board of the Data Protection Network.

Outside of work Charles lives in Suffolk and enjoys film, classical music and rebuilding and racing vintage cars.

Karen McArthur

An experienced and values driven Non-Executive Director with a portfolio of roles in public protection which include Chair/Adjudicator/Panel Member for Social Work England, Bar Standard Board, Chartered Institute Management Accountants, Teacher Regulation Agency as well as an independent member on the Armed Forces Service Complaints panel.

Karen is also a board member of London Travel Watch, the Welsh Housing Regulator, the Waterways Ombudsman, British Gas Energy Trust and the National Trust Nomination Committee.

Prior to this Karen worked in CR/sustainability in a global role at Thomson Reuters and for Vodafone.