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Direct Marketing Commission - Enforcing Higher Industry Standards

To complain simply complete our online complaints form or view Consumer Alerts.

The Direct Marketing Association’s (DMA) Code sets standards of ethical conduct and best practice.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

Understanding the Data Journey

A data journey is the path travelled by a consumer’s data throughout its use. We think that visualising the data journey allows us to see how data has moved ...

How companies can improve their email unsubscribe process

Healthy direct marketing depends on our willingness to respect the public’s preferences. If we do not want to find ourselves in an opt-in world the opt-out ap...

Emails outside the EU

Receiving unwanted emails from a company outside the European Union is a common problem for people in the UK, but regrettably one that is outside the jurisdicti...

CC me? Think again..

The Direct Marketing Commission is always at the forefront of hearing what’s happening in the industry, good and bad. One of the downsides of being ‘in t...

Behavioural Advertising

What is Behavioural Advertising? Online behavioural advertising (also known as interest-based advertising) is a way of serving advertisements on the websites...

Latest News

Fulcio Marketing has DMA membership revoked

DM Commission investigation into Fulcio Marketing identifies several breaches to the DMA Code 9 May 2019 – Fulcio Marketing, a business-to-business direct...

DMC supports ASA as advisory panel

George Kidd, Chief Commissioner: We are pleased to confirm the DMC will be supporting the ASA in relation to complaints relating to data use and particularly...

Complaints about data and privacy still dominate 2018

Data, privacy and quality of data continue to lead consumer complaints, according to the latest DM Commission report Issues around data, privacy and its acc...

New GDPR rules set the tone for consumers

The Commission welcomes new GDPR rules which came into force on 25th May, and which put the consumer firmly in the driving seat.  With the new law in place, in...

BT announces new service to prevent spam calls

The Direct Marketing Commission warmly welcomes the announcement by BT of new customer services that prevent spam calls. In 2014 in our Annual Report and in ...