Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards

To complain simply complete our online complaints form or view Consumer Alerts.

The Data & Marketing Association’s (DMA) Code sets standards of ethical conduct and best practice.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

Understanding the Data Journey

A data journey is the path travelled by a consumer’s data throughout its use. We think that visualising the data journey allows us to see how data has moved ...

How companies can improve their email unsubscribe process

Healthy direct marketing depends on our willingness to respect the public’s preferences. If we do not want to find ourselves in an opt-in world the opt-out ap...

Emails outside the EU

Receiving unwanted emails from a company outside the European Union is a common problem for people in the UK, but regrettably one that is outside the jurisdicti...

CC me? Think again..

The Direct Marketing Commission is always at the forefront of hearing what’s happening in the industry, good and bad. One of the downsides of being ‘in t...

Behavioural Advertising

What is Behavioural Advertising? Online behavioural advertising (also known as interest-based advertising) is a way of serving advertisements on the websites...

Latest News

Vacancy - Independent Commissioner

Independent Commissioner Location: London Approximately 7-10 days per annum. Salary - £5,250: plus reasonable expenses Closing Date end July...

Data & Marketing Commission announce new Chief Commissioner

Amerdeep Somal confirmed as new Chief Commissioner of the Data & Marketing Commission 07 May 2020 – Amerdeep Somal has been named as the new Chief...

DMC Annual Report - 2018/19

"We are pleased to share our latest Annual Report of the Data & Marketing Commission. If there is a message running through the report it is one of partn...

Postra Communications Ltd (t/a leafletmarketing.co.uk) - com...

The DMC investigated complaints from two businesses who had ordered a door drop delivery. Neither complainants were satisfied that the deliveries had been carr...

ICO consultation - Direct Marketing Code of Practice

The ICO has published its long-awaited draft of the direct marketing code of practice and invited comments from professionals across the industry. It is a c...