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Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards

To complain simply complete our online complaints form or view Consumer Alerts.

The Data & Marketing Association’s (DMA) Code sets standards of ethical conduct and best practice.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

Understanding the Data Journey

A data journey is the path travelled by a consumer’s data throughout its use. We think that visualising the data journey allows us to see how data has moved ...

How companies can improve their email unsubscribe process

Healthy direct marketing depends on our willingness to respect the public’s preferences. If we do not want to find ourselves in an opt-in world the opt-out ap...

Emails outside the EU

Receiving unwanted emails from a company outside the European Union is a common problem for people in the UK, but regrettably one that is outside the jurisdicti...

CC me? Think again..

The Direct Marketing Commission is always at the forefront of hearing what’s happening in the industry, good and bad. One of the downsides of being ‘in t...

Behavioural Advertising

What is Behavioural Advertising? Online behavioural advertising (also known as interest-based advertising) is a way of serving advertisements on the websites...

Latest News

ICO consultation - Direct Marketing Code of Practice

The ICO has published its long-awaited draft of the direct marketing code of practice and invited comments from professionals across the industry. It is a c...

The DMC sets out its position for cases where Legitimate Int...

The Direct Marketing Commission has had complaints relating to direct mail and telephone marketing where the activity was based on a Legitimate Interest ration...

Available positions at the DMC: Independent Commissioner

The DMC is seeking a Independent Commissioner. Please see details below. Applications to dm@dmcommission.com. Independent Commissioner Location: ...

Available positions at the DMC: Chief Commissioner

The DMC is seeking a Chief Commissioner. Please see details below. Applications to dm@dmcommission.com. Chief Commissioner Location: London ...

Fulcio Marketing has DMA membership revoked

DM Commission investigation into Fulcio Marketing identifies several breaches to the DMA Code 9 May 2019 – Fulcio Marketing, a business-to-business direct...