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Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards



DMC Quarterly Newsletter 25th June, 2009

Foreword from the Chairman Matti Alderson:

“Welcome to the second newsletter from the Direct Marketing Commission. We’ve now finished our second quarterly complaints index and continue to see a sustained high level of compliance in the industry. Our index for the first quarter of 2009 yielded interesting findings. Notably, the biggest rise in complaints was made against database companies increasing from 6 per cent in the fourth quarter of last year to 9 per cent this quarter.

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