Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards

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DMC appoints new Independent Commissioner 9th February, 2023

Data & Marketing Commission announces new Independent Commissioner

Kate Staples has been named as the new Independent Commissioner of the Data & Marketing Commission (DMC) – the industry body that oversees and enforces the DMA Code. 

Led by the Chief Commissioner, Amerdeep Somal, the DMC investigates and adjudicates on reported breaches of the DMA Code by members of the Data & Marketing Association (DMA).  It is also now in the process of becoming a Monitoring Body for the Information Commissioners’ Office following approval of an industry GDPR Code.

The DMC also has a further extended remit in support of the Advertising Standards Authority (ASA) with complaints by consumers in relation to data and in particular Legitimate Interest and related matters.  

The team of Commissioners work to ensure responsible marketing and ethical marketing practices are maintained.

Amerdeep Somal said:

 “I am delighted to welcome Kate to the DMC and the wealth of experience she will bring to the Commission will be of huge importance and benefit at this pivotal stage in our evolution, as we become an independent monitoring body.”

DMC’s new Independent Commissioner  

Kate Staples, an experienced NED and former General Counsel and Secretary to the Civil Aviation Authority, who is due to start her tenure on 1st March 2023 said:

“I am very pleased to be joining Amerdeep and the team at the DMC. It’s an exciting time for the DMC and DMA and I look forward to making a valuable contribution.”

For further information contact:

Suzi Higman, DMC – suzi.higman@dmcommission.com

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