Board Profiles
Matti Alderson: (Chairman)
As Director General of the Advertising Standards Authority in the UK from 1990 until 2000, Matti Alderson was founder of the European Advertising Standards Alliance in Brussels and its Vice Chairman for nine years, helping to set up and support self-regulatory organizations around Europe and internationally. At the same time, as Secretary of the Committee of Advertising Practice, she wrote and consulted on the UK’s advertising and sales promotions Codes on behalf of the industry, Codes that are now used as a model in more than forty countries worldwide. Matti is also the founder of FireHorses Ltd a consultancy providing specialist advice and advocacy on regulatory policy and strategy in the public and private sectors.
George Kidd: (independent member)
George Kidd was formerly Chief Executive of Phonepay Plus (previously ICSTIS), the national regulatory body responsible for the phone-pay phone content market. Prior to that George was a director in the Cabinet Office responsible for regulatory policy and practices, equality issues and work in the Economic and Domestic Secretariat. He was British Consul in Chicago for five years and his earlier career was with the DTI on international trade matters and with NEI Rolls Royce on secondment.
Martyn Percy: (independent member)
Martyn is Principal of Ripon College Cuddesdon and the Oxford Ministry Course. He is also Honorary Professor of Theological Education at King’s College London and Canon Theologian for Sheffield Cathedral. After a career in publishing, Martyn trained for ordination at Durham. He has served as a Director and Council members of the Advertising Standards Authority and is currently a member of the Independent Complaints Panel for the Portman Group, the self-regulating body for the alcoholic drinks industry.
Michelle Peters: (independent member)
Michelle previously worked as a solicitor at Clifford Chance LLP where she specialised in advertising and marketing law and intellectual property litigation. Michelle is currently a business consultant in the franchising sector, and she also acts as a Legally Qualified Adjudicator for PhonepayPlus, the premium rate service regulator.
Susan Singleton: (independent member)
Susan is a solicitor with her own London firm, Singletons Solicitors which specialises in competition law, intellectual property law, IT/ecommerce, data protection law and general commercial law. She was previously articled at Nabarro Nathanson and joined Slaughter and May’s EC/Competition Law Department on qualifying in 1985, moving to London intellectual property solicitor’s firm Bristows where she remained until founding her own firm in 1994. Since then she had advised over 500 clients. Susan is author of 30 books including Tolley’s ‘Data Protection Handbook’.
David Coupe: (industry member)
David Coupe has had a twenty-five year career at global information services company Experian. He joined in 1983 as an Account Manager and became Managing Director for the UK in 1995 and Managing Director of International Marketing Services in 2002. David is a Fellow of the Institute of Direct Marketing and a former Chairman of the DMA from 2003 to 2005.
Richard Husband: (industry member)
Richard is Business Services Director for RR Donnelley Global Document Solutions. With 20 years experience in the direct marketing, document management and print related industry, Richard previously was Managing Director of Vertis Direct Marketing Services and Sales and Marketing Director of the K2 Group before providing consultancy services on revenue generation and sales team development. Richard’s career started in the public sector with Hull City Council Planning Dept, moving to the private sector in 1988 to sell cartographic services. Prior to becoming a member of the former Direct Marketing Authority Richard served for a number of years on the Direct Marketing Association’s Mailing House Council and advised the Royal Mail during the opening of the UK mail market to competition.
Danny Meadows-Klue: (industry member)
Danny Meadows-Klue is one of Europe’s pioneers in online media and marketing. He is best known for helping to launch the Interactive Advertising Bureau in the UK, and then across Europe where he was re-elected as President four times. In the mid 90s he ran the UK’s first online newspaper www.Telegraph.co.uk and helped with the launch of hundreds of websites and dozens of digital media industry initiatives, as well as co-producing BBC Television’s first internet packages. As a digital marketing coach he has helped thousands of companies around the world with their digital strategies, and helped launch a digital trade associations from Mexico to New Zealand. Danny has advised several government departments and lectures at many universities and business schools, as well as through the www.DigitalTrainingAcademy.com he created. He is Chief Executive of the Digital Strategy Consulting group.
