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Direct Marketing Commission - Enforcing Higher Industry Standards

Board Profiles

Board Profiles

Please click on the link below to find out more about the purpose and role of each Commissioner.

Commissioners – Purpose and Role

George Kidd: (Chief Commissioner)

In addition to his role at the Direct Marketing Commission, George is Chief Executive of the Senet Group, the independent body responsible for standards and messaging activity in relation to responsible gambling. George was formerly Chief Executive of the Online Dating Association, Chief Executive of PhonepayPlus, on the boards of the Fundraising Regulator and the Council of Licensed Conveyancers, and Chair of the UK Public Affairs Council, the independent register of lobbyists.  In government he was a director in the Cabinet Office responsible for regulatory policy and practices. He served as British Consul in Chicago for five years and his earlier career was with the Trade and Industry Department, mostly on international trade matters.

Dr Simon Davey: (independent member)

Simon runs independent management consultancy Omega Alpha, working with organisations as a Change Leader to optimise processes and change cultures, bottom up and top down, to achieve better social and economic returns.

He has developed and led educational programmes including Emerging Scholars (ESIP) and has a long history of work with disadvantaged young people. His work with charities focuses on the ethical  and effective application of data and information management for social outcomes.

Fedelma Good: (industry member)

Fedelma Good is Director of Information Policy & Strategy at Barclays, leading a team dedicated to helping colleagues implement innovative data centred solutions, particularly in the online and mobile space, that reflect not just the law but customers’ expectations.

A graduate of Trinity College Dublin, Fedelma started her working life with the Bank of Ireland in Dublin before moving to London to join Deloitte. Further to this, Fedelma was MD of Good Consulting Ltd, which specialised in providing CRM, information management and privacy advice before joining Barclays in 2007.

Fedelma has expertise in a unique combination of technology, marketing, regulation and information/data management issues. She has chaired industry working groups to develop best practice guidelines in relation to the use of data for marketing purposes and most recently co-chaired the governance sub-committee of the Open Banking Working Group. She was listed as a Data Titan on the 2015 Data IQ Big Data 100.

Until December 2015, Fedelma was a board member of the UK DMA (Direct Marketing Association), she is a fellow of the Institute of Direct Marketing, licentiate of the Institute of Bankers in Ireland and a frequent presenter at privacy and information management conferences across Europe.

Rosaleen Hubbard: (independent member)

Rosaleen Hubbard is the founder and Senior Partner of Towerhouse Consulting LLP, a law firm specialising in the provision of legal and policy advice to business and regulated sectors. She is named by Who’s Who Legal as one of the UK’s leading telecoms regulatory lawyers.

Rosaleen has a particular interest in consumer policy. She was a founding Council member of The Ombudsman Service. She is a graduate of the Aston School of Business and qualified as a solicitor in 1986.

Charles Ping: (industry member)

Charles is CEO of Fuel, the data specialist agency within the Engine group. He has over 25 years of experience across the data industry including time as a client, a supplier and running an agency.  His current role focuses building on core skills across data planning, analytics and database services to ensure that its clients are maximising the huge potential value that lies in their customers’ data.

Charles is a former chairman of the Direct Marketing Association and for the last 10 years he has been a Non-exec director for the Advertising Standards Board of Finance (the key funding body for non-broadcast advertising self-regulation).

Outside of work Charles lives in Suffolk and enjoys film, classical music and racing vintage cars