Direct Marketing Commission - Enforcing Higher Industry Standards

To complain simply complete our online complaints form.

The Direct Marketing Code of Practice sets standards of ethical conduct and best practice. The DMC considers the core messages within the Code are to be Responsible, Reliable and Respectful.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

How companies can improve their email unsubscribe process

Healthy direct marketing depends on our willingness to respect the public’s preferences. If we do not want to find ourselves in an opt-in world the opt-out ap...

New EU law on cookies

The EU’s new Privacy and Electronic Communications Directive law came into force on 26 May 2011.  It  requires websites to gain consent from computer users ...

Emails outside the EU

Receiving unwanted emails from a company outside the European Union is a common problem for people in the UK, but regrettably one that is outside the jurisdicti...

CC me? Think again..

The Direct Marketing Commission is always at the forefront of hearing what’s happening in the industry, good and bad. One of the downsides of being ‘in t...

Behavioural Advertising

What is Behavioural Advertising? Online behavioural advertising (also known as interest-based advertising) is a way of serving advertisements on the websites...

Latest News

Groupon growth - a phenomenon

E-mail marketing can be very very effective but we must always reflect the wishes of those to whom we market, and if they want to stop getting messages we shou...

DMA expels marketing data list seller

The Direct Marketing Association (DMA) has expelled from its membership a marketing data list seller trading in the UK as Data Providers UK and B2B Data Lists G...

Annual Report 2010-2011

The DMC Annual Report shows the generally high levels of compliance with standards and laws reflected in the low level of complaints received during 2010/11 and...

DMC welcomes the DMA and industry's continued focus on data ...

Speaking following the February meeting of the Commission, George Kidd, Chief Commissioner, strongly welcomed the major DMA conference planned in March on data ...

Direct Marketing Commission acts to increase transparency an...

Chief Commissioner George Kidd believes that transparency and accountability, two of the key Better Regulation principles, must be clearly reflected in the way ...