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Direct Marketing Commission - Enforcing Higher Industry Standards

To complain simply complete our online complaints form or view Consumer Alerts.

The Direct Marketing Association’s (DMA) Code sets standards of ethical conduct and best practice.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

Pension reforms - opportunities and pitfalls

New pensions rules coming in April will allow hundreds of thousands of pensioners to access huge lump sums of cash. This will create new selling opportunities f...

DMA pensions marketing toolkit

From April, new pensions rules will give hundreds of thousands of those aged 55 and over direct access to their pensions and large sums of cash for the first ti...

Don't Get Spoofed by Number Scams

There have been growing instances of nuisance callers and criminals deliberately changing the Caller ID, a practice known as 'spoofing'.   See here for OFCOM'...

There is value in virtue – do your homework when using dat...

The issue of the supplier/client relationship is a recurring theme in the Commission’s caseload. We regularly receive complaints from businesses who have orde...

How companies can improve their email unsubscribe process

Healthy direct marketing depends on our willingness to respect the public’s preferences. If we do not want to find ourselves in an opt-in world the opt-out ap...

Latest News

Information Tribunal gives Reactiv Media increased fine

  The Information Tribunal has awarded Reactiv Media an fine of £75,000, increased from £50,000 during an appeal hearing held in York last week. Reac...

DMC launches investigation into two companies

The Direct Marketing Commission is formally investigating two companies following allegations in the Daily Mail that personal data was shared inappropriately an...

Consumer complaints - is the industry pouring money down the...

Congratulations to the Direct Marketing Foundation for commissioning research into complaints about one-to-one marketing. I am not saying I buy into all the ...

Industry watchdog: “marketers must look beyond complying w...

The head of the one-to-one marketing industry’s watchdog, the DM Commission (DMC), has said that marketers must now look beyond “complying with the law” t...

The DMA's New Code of Practice - George Kidd, Chief Commissi...

As Chair of the Direct Marketing Commission (DMC) I am pleased to announce some revolutionary work in self-regulation in direct marketing. The Commission enf...