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Direct Marketing Commission - Enforcing Higher Industry Standards

To complain simply complete our online complaints form or view Consumer Alerts.

The Direct Marketing Association’s (DMA) Code sets standards of ethical conduct and best practice.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

Understanding the Data Journey

A data journey is the path travelled by a consumer’s data throughout its use. We think that visualising the data journey allows us to see how data has moved ...

DMA pensions marketing toolkit

From April, new pensions rules will give hundreds of thousands of those aged 55 and over direct access to their pensions and large sums of cash for the first ti...

Don't Get Spoofed by Number Scams

There have been growing instances of nuisance callers and criminals deliberately changing the Caller ID, a practice known as 'spoofing'.   See here for OFCOM'...

There is value in virtue – do your homework when using dat...

The issue of the supplier/client relationship is a recurring theme in the Commission’s caseload. We regularly receive complaints from businesses who have orde...

How companies can improve their email unsubscribe process

Healthy direct marketing depends on our willingness to respect the public’s preferences. If we do not want to find ourselves in an opt-in world the opt-out ap...

Latest News

How long does customer consent last?

The data we collect on our customers and the data they give us is at the heart of everything we do as marketers. Of all of this data, the most important is how ...

DMA extends compliance process for businesses that buy or se...

The DMA has announced the introduction of an additional compliance audit for all companies that buy and sell data. In line with the DMA’s drive for the highe...

Industry watchdog: “DMC – Consent should be given, not t...

In 2015 the actions of data brokers came under tremendous media scrutiny. The work of the Direct Marketing Commission (DMC) over 2014 to 2015 has reflected thes...

George Kidd, Chief Commissioner receives accolade for servic...

George Kidd, Chief Commissioner has received this year’s Roll of Honour award from the DMA for his services to the direct marketing industry. George Kidd s...

Recent adjudications – businesses that buy and sell data

The Commission recently conducted adjudications on two companies which were the subject of extensive coverage in the Daily Mail earlier this year. The allegati...