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Direct Marketing Commission - Enforcing Higher Industry Standards

To complain simply complete our online complaints form or view Consumer Alerts.

The Direct Marketing Association’s (DMA) Code sets standards of ethical conduct and best practice.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

Understanding the Data Journey

A data journey is the path travelled by a consumer’s data throughout its use. We think that visualising the data journey allows us to see how data has moved ...

DMA pensions marketing toolkit

From April, new pensions rules will give hundreds of thousands of those aged 55 and over direct access to their pensions and large sums of cash for the first ti...

Don't Get Spoofed by Number Scams

There have been growing instances of nuisance callers and criminals deliberately changing the Caller ID, a practice known as 'spoofing'.   See here for OFCOM'...

There is value in virtue – do your homework when using dat...

The issue of the supplier/client relationship is a recurring theme in the Commission’s caseload. We regularly receive complaints from businesses who have orde...

How companies can improve their email unsubscribe process

Healthy direct marketing depends on our willingness to respect the public’s preferences. If we do not want to find ourselves in an opt-in world the opt-out ap...

Latest News

ICO warns data broking industry after issuing £80,000 fine ...

A firm trading in people’s personal information and describing itself as ‘the UK’s Premier Lead Generation Provider’ has been fined £80,000 by the...

New TPS Protect app launches to help put an end to nuisance ...

The DMA has launched TPS Protect, a new app to help consumers avoid nuisance and scam calls. TPS Protect allows consumers to see if incoming calls might be a nu...

In harmony with the ICO

In a recent letter from George Kidd, the DMC’s Chief Commissioner to the new Information Commissioner, he said he hoped to build on the DMC’s strong relatio...

BT announces new service to prevent spam calls

The Direct Marketing Commission warmly welcomes the announcement by BT of new customer services that prevent spam calls. In 2014 in our Annual Report and in ...

DMC Annual Report 2015/16: Concerns over consent dominate co...

Two problems continue to bother consumers in 2016: clarity of consent; and how far that consent extends to third parties according to the Direct Marketing Commi...