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Direct Marketing Commission - Enforcing Higher Industry Standards

To complain simply complete our online complaints form.

The Direct Marketing Code of Practice sets standards of ethical conduct and best practice. The DMC considers the core messages within the Code are to be Responsible, Reliable and Respectful.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

There is value in virtue – do your homework when using dat...

The issue of the supplier/client relationship is a recurring theme in the Commission’s caseload. We regularly receive complaints from businesses who have orde...

Groupon growth - a phenomenon

E-mail marketing can be very very effective but we must always reflect the wishes of those to whom we market, and if they want to stop getting messages we shou...

How companies can improve their email unsubscribe process

Healthy direct marketing depends on our willingness to respect the public’s preferences. If we do not want to find ourselves in an opt-in world the opt-out ap...

New EU law on cookies

The EU’s new Privacy and Electronic Communications Directive law came into force on 26 May 2011.  It  requires websites to gain consent from computer users ...

Emails outside the EU

Receiving unwanted emails from a company outside the European Union is a common problem for people in the UK, but regrettably one that is outside the jurisdicti...

Latest News

SMS Marketing Regulation – UK spammers fined £440k

SMS marketing regulations became tougher this week as the UK government’s Information Commissioner shows its teeth, writes Danny Meadows-Klue, Industry Commis...

Annual Report 2011-2012: Good Data is the Key

Last month, a UK consumer registered on the Telephone Preference Service invoiced a company for nuisance cold calls. While most people won't go to those lengths...

Cold-calling: DMC investigations

The DMC investigates any complaints against DMA members. They give effect to the DMA Code – which exists to set standards across the sector and drive up compl...

DMA expels marketing data list seller

The Direct Marketing Association (DMA) has expelled from its membership a marketing data list seller trading in the UK as Data Providers UK and B2B Data Lists G...

DMC welcomes the DMA and industry's continued focus on data ...

Speaking following the February meeting of the Commission, George Kidd, Chief Commissioner, strongly welcomed the major DMA conference planned in March on data ...