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Direct Marketing Commission - Enforcing Higher Industry Standards

To complain simply complete our online complaints form or view Consumer Alerts.

The Direct Marketing Association’s (DMA) Code sets standards of ethical conduct and best practice.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

There is value in virtue – do your homework when using dat...

The issue of the supplier/client relationship is a recurring theme in the Commission’s caseload. We regularly receive complaints from businesses who have orde...

Groupon growth - a phenomenon

E-mail marketing can be very very effective but we must always reflect the wishes of those to whom we market, and if they want to stop getting messages we shou...

How companies can improve their email unsubscribe process

Healthy direct marketing depends on our willingness to respect the public’s preferences. If we do not want to find ourselves in an opt-in world the opt-out ap...

New EU law on cookies

The EU’s new Privacy and Electronic Communications Directive law came into force on 26 May 2011.  It  requires websites to gain consent from computer users ...

Emails outside the EU

Receiving unwanted emails from a company outside the European Union is a common problem for people in the UK, but regrettably one that is outside the jurisdicti...

Latest News

The DMA's New Code of Practice - George Kidd, Chief Commissi...

As Chair of the Direct Marketing Commission (DMC) I am pleased to announce some revolutionary work in self-regulation in direct marketing. The Commission enf...

New industry code promotes ‘responsibility above and beyon...

Adopting the DMA's new code of practice will be central to the industry's efforts to address customer concerns about one-to-one marketing such as data sharing, ...

Reactiv Media fined £50,000

The Information Commissioner’s Office has served digital marketing company Reactiv Media Limited with a £50,000 fine after an investigation discovered they h...

DMA expels PPI nuisance caller from membership

The DMA has expelled Reactiv Media from its membership after the industry’s watchdog upheld complaints made about the company for making PPI nuisance calls. ...

Industry watchdog calls for reforms to marketing data sector

Industry watchdog calls for reforms to marketing data sector The direct marketing industry’s watchdog, the DM Commission (DMC), has called for “root and br...