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Direct Marketing Commission - Enforcing Higher Industry Standards

To complain simply complete our online complaints form.

The Direct Marketing Code of Practice sets standards of ethical conduct and best practice. The DMC considers the core messages within the Code are to be Responsible, Reliable and Respectful.

DMC adjudications provide guidance to practitioners in the industry on how their Code is interpreted and act as a record of DMC rulings and policy.

Hot Topics

There is value in virtue – do your homework when using dat...

The issue of the supplier/client relationship is a recurring theme in the Commission’s caseload. We regularly receive complaints from businesses who have orde...

Groupon growth - a phenomenon

E-mail marketing can be very very effective but we must always reflect the wishes of those to whom we market, and if they want to stop getting messages we shou...

How companies can improve their email unsubscribe process

Healthy direct marketing depends on our willingness to respect the public’s preferences. If we do not want to find ourselves in an opt-in world the opt-out ap...

New EU law on cookies

The EU’s new Privacy and Electronic Communications Directive law came into force on 26 May 2011.  It  requires websites to gain consent from computer users ...

Emails outside the EU

Receiving unwanted emails from a company outside the European Union is a common problem for people in the UK, but regrettably one that is outside the jurisdicti...

Latest News

DMA expels PPI nuisance caller from membership

The DMA has expelled Reactiv Media from its membership after the industry’s watchdog upheld complaints made about the company for making PPI nuisance calls. ...

Industry watchdog calls for reforms to marketing data sector

Industry watchdog calls for reforms to marketing data sector The direct marketing industry’s watchdog, the DM Commission (DMC), has called for “root and br...

All Party Parliamentary Group backs DMC call for co-regulati...

All Party Parliamentary Group report backs DMC call for a co-regulatory strive to deal with nuisance calls The APPG report on nuisance calls was published on...

Complaints at the DMC

There were 132 complaints against DMA members and non-members for the three month period of May to October 2013.  Issues raised by consumers and businesses...

DMC gives evidence at All Party Parliament Group Inquiry

The DMC welcomed the opportunity to give evidence on 9th October at an inquiry to the All-Party Parliamentary Group on Nuisance Calls.  This group was recently...