Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards

DMC appoints Independent Complaints Assessor

1st November, 2022 at 11:32am

Richard Thompson has been named as the new Independent Complaints Assessor of the Data & Marketing Commission (DMC) – the industry body that oversees and enforces the DMA Code

The Independent Complaints Assessor can consider complaints about the standard of service provided by the DMC.  This covers the practical handling of a case – but not disagreements about its outcome.  There is a separate service for appealing case rulings and sanctions.

Richard is an Executive Director responsible for leading strategic approach and operational delivery of high-volume casework, quality assurance and customer excellence.  He is an accredited commercial mediator with 25 years’ experience in regulation, complaint handling and dispute resolution.  His tenure will commence on 1st January 2023.

Led by the Chief Commissioner, Amerdeep Somal, the DMC investigates and adjudicates on reported breaches of the DMA Code by members of the Data & Marketing Association (DMA).  It is also now in the process of becoming a Monitoring Body for the Information Commissioner’s Office following approval of an industry GDPR Code.

The DMC also has a further extended remit in support of the Advertising Standards Authority (ASA) with complaints by consumers in relation to data and in particular Legitimate Interest and related matters.  

Amerdeep Somal stated, “I am delighted to welcome Richard Thompson as the first Independent Complaints Assessor to the DMC. He will bring a wealth of experience, knowledge and challenge to the DMC.”

For further information contact:

Suzi Higman, DMC –