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Direct Marketing Commission - Enforcing Higher Industry Standards

Recent adjudications – businesses that buy and sell data

20th July, 2015 at 13:00pm

The Commission recently conducted adjudications on two companies which were the subject of extensive coverage in the Daily Mail earlier this year. The allegations in the newspaper were serious and the Commission looked carefully at the conduct of the two businesses which were allegedly sharing sensitive data inappropriately and without adequate consent.

George Kidd, Chief Commissioner said: “These key investigations highlighted the importance of transparency when buying and selling data, in particular, data which is perceived to be sensitive. Businesses need to do their due diligence to assure themselves that the data they are buying is properly sourced and permissioned before they pass it on to other parties. When data is bought and sold across an extended supply chain and it is not clear as to the source or origin of that data, this will result in the public frustrations which we have seen from consumers and which have been highlighted in recent press coverage”.

Please see here for links to our two adjudication summaries – B2C Data and Data Bubble.