Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission

Groupon growth – a phenomenon

14th March, 2012 at 11:31am

E-mail marketing can be very very effective but we must always reflect the wishes of those to whom we market, and if they want to stop getting messages we should respect that wish.  This is a core element of the DMA Code – subscribed to by many hundreds of UK businesses and we call on Groupon to do more to meet this expectation – and to join this community of responsible marketers.