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Direct Marketing Commission - Enforcing Higher Industry Standards



Action Fraud If you are concerned that a company is acting fraudulently or criminally, you can contact your local police or local trading standards office or you can contact Action Fraud.

Advertising Standards Authority (ASA) The ASA is the UK’s independent regulator of advertising across all media, including, marketing on websites. The ASA works to ensure ads are legal, decent, honest and truthful by applying the Advertising Codes. The types of complaints they can look into include: misleading, harmful or offensive advertisements; difficulty getting goods or a refund for items bought by mail order or through television shopping channels; promotions that are unfairly run or special offers that have left you disappointed; unwanted mail from companies sent either by post, e-mail, text message or fax; data capture and protection of privacy.

Citizens Advice Consumer Service The Citizens Advice consumer helpline provides free, confidential and impartial advice on consumer issues. Call on 08454 04 05 06 (Welsh language service: 08454 04 05 05).

Direct Marketing Association (DMA) The Direct Marketing Association (UK) Ltd is the trade body for the direct marketing industry. The DMA’s network of more than 1,000 UK companies is privy to research, free legal advice, political lobbying and industry guidance.  The DMA gives the industry best-practice guidelines, legal updates and a Code that puts the customer at its heart.

Financial Ombudsman Service The FOS can look at complaints about a wide range of financial matters – from insurance and mortgages to investments and credit. Every year they deal with a million enquiries and settle over 150,000 disputes.

Financial Services Authority All UK firms conducting financial services businesses in the UK must by law register with the Financial Services Authority (FSA).  For example, if you are not happy about the credentials of the man who came round to sell you some cover on your household appliances, if you have the name of the firm and the postcode, you can check online that the firm is authorised for insurance products.

Fundraising Regulator The Fundraising Regulator holds the code of Fundraising Practice for the UK. It sets and maintains the standards for charitable fundraising, aims to ensure that fundraising is respectful, open, honest and accountable to the public and regulates fundraising in England and Wales.

Information Commissioner’s Office (ICO) The ICO is the UK’s independent public body which enforces the regulations relating to telephone, fax, e-mail and SMS marketing. It was set up to promote access to official information and protect personal information.

Ofcom Ofcom is the independent regulator and competition authority for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services.

Phone-paid Services Authority (PSA) is the UK regulator for content, goods and services charged to a phone bill.

Preference Services: Telephone Preference Service, Fax Preference Service,  Mailing Preference Service  The Preference Services allow individuals to register their preference to reduce personally addressed unsolicited marketing mailing, telephone calls and faxes.;;

Email Preference Service (eMPS) – Registration with the eMPS can help reduce marketing emails from members of the DMA US and some other marketing organisations. It is a free service which lasts for 5 years.

Baby Mailing Preference Service (BMPS) – Baby MPS is a free service which allows you to register not to receive baby related mailings.

Safe Home Ordering Protection Scheme (SHOPS) SHOPS protects consumers when buying directly from advertisements and catalogues inserted in national newspapers. SHOPS safeguards readers by reimbursing them should they lose money if the goods which have been ordered fail to be delivered as a result of an advertiser going into liquidation or bankruptcy or ceasing to trade. It also covers readers who have returned goods and not received a refund from a failed advertiser.

Trading Standards Local Trading Standards Departments can investigate complaints about scams and dishonest traders operating in their areas of responsibility.

Your Choice Many local and national organisations communicate information to people using unaddressed mail and door to door material delivered directly to their homes. The ‘Your Choice’ scheme informs distribution companies of the householder’s preference to stop the delivery of these items. For example, free newspapers, catalogues, advertising brochures and money-off coupons.