Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards

Yell Ltd – complaint about direct marketing

December 2009

This complaint from a number of advertisers related to a door-drop delivery of a Your Town Lichfield. It was based on the concerns of a number of businesses who had taken advertising space in the directory that there was a failure in terms of the delivery. The Commission concluded on the balance of probability that there had been a breach of Clauses 3.17 and 3.21 of the DMA Code of Practice and reminded Yell of the obligations on members of the DMA . The Commission welcomed the actions taken by Yell to address the concernsĀ of all those advertising in the directory in question.

If you believe a DMA member is in breach of the Direct Marketing Code of Practice then contact the Direct Marketing Commission – you can alert us to an issue you see here.