The DMC website uses cookies to help enhance your experience and improve functionality on our website.

By continuing to use our website you are agreeing to the use of these cookies. Cookies terms and conditions can be found here.

Direct Marketing Commission - Enforcing Higher Industry Standards

Yell Ltd – complaint about direct marketing

December 2009

This complaint from a number of advertisers related to a door-drop delivery of a Your Town Lichfield. It was based on the concerns of a number of businesses who had taken advertising space in the directory that there was a failure in terms of the delivery. The Commission concluded on the balance of probability that there had been a breach of Clauses 3.17 and 3.21 of the DMA Code of Practice and reminded Yell of the obligations on members of the DMA . The Commission welcomed the actions taken by Yell to address the concerns of all those advertising in the directory in question.

If you believe a DMA member is in breach of the Direct Marketing Code of Practice then contact the Direct Marketing Commission – you can alert us to an issue you see here.