Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards

Cornhill Direct – complaint about direct marketing

June 4th 2009

This complaint related to the receipt of unwanted marketing emails despite the consumer having opted-out. Following investigation, the Commission were informed that this was due to a data mapping error with a maximum of 310,000 records potentially affected. This complaint was upheld under Section 3, Clause 3.10 on compliance with relevant legislation and under Section 14, Clauses 14.4-14.5 on consent and passing email to third parties. Cornhill Direct have been asked to provide written assurance that they will in future comply with the Code. Complaint upheld.

If you believe a DMA member is in breach of the Direct Marketing Code of Practice then contact the Direct Marketing Commission – you can alert us to an issue you see here.