What sanctions can the Direct Marketing Commission impose?
15th August, 2008 at 04:00am
The Commission has a range of sanctions that it will apply proportionately, depending on the seriousness of the issue or complaint. These include: the requirement to sign a formal undertaking to comply with the Direct Marketing Code; a formal recommendation to the DMA, where appropriate, that its member has failed to conform with the DMC’s ruling and should be suspended or expelled from the Association (this deprives the member of an extensive range of services that are valuable to its business); adverse publicity where the outcome of the Commission’s ruling is placed on its website and made available to the media; referral to law enforcement bodies such as the Office of Fair Trading, Trading Standards Authority, Information Commissioner’s Office etc.
