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Direct Marketing Commission - Enforcing Higher Industry Standards

Intelligent Data Services Ltd – complaint about direct marketing

February 9th 2010

This complaint from a business related to an order for 4,700 email marketing contacts.  The complainant claimed that it had been agreed that the mailing lists would be for decision makers in those companies.  However, only 3,128 records were received and the complainant had been advised he had 1,572 credits on his account though he claimed he had never agreed to a credit.  Additionally, having analysed the data, he also had several concerns about the quality of that data, particularly in relation to the percentage of ‘generic’ emails.  The Board of the Commission examined the materials from both parties and concluded that there was no evidence to show that the order had not been carried out reasonably, and that no documentation from either party provided evidence of a breach of the Code of Practice.  Complaint not upheld.

If you believe a DMA member is in breach of the Direct Marketing Code of Practice then contact the Direct Marketing Commission – you can alert us to an issue you see here.