Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards

Vacancy – Independent Appeals Commissioner

25th May, 2022 at 10:43am

Independent Appeals Commissioner

Location: Working from home/remote working.

Commitment: Ad hoc arrangement on a case-by-case basis

Daily rate: £650 plus reasonable expenses

Closing Date: end July 2022

The Data & Marketing Commission (DMC) is the body which oversees and enforces the Data & Marketing Association (DMA)’s Code.  The Code and DMC are there to give effective protection to recipients, users and practitioners of the data driven marketing sector. It aims to ensure companies observe the highest standards of integrity and trade fairly with their customers and with each other.  This is achieved by investigating complaints and identifying trends in data driven marketing that might raise issues for consumers and the sector.

The DMA are looking to appoint a new Independent Appeals Commissioner (IAC) as the current incumbent’s term is due to expire.  The term would be for three years, renewable once.

Historically the DMC has adjudicated against complaints about DMA members only but it is now in the process of becoming an Independent Monitoring Body for the Information Commissioners’ Office following approval of an industry GDPR Code.

The DMC also has a further extended remit in support of the Advertising Standards Authority (ASA) with complaints by consumers in relation to data and in particular Legitimate Interest and related matters.

The IAC is appointed by the Board of the DMC following an open recruitment process and recommendation made by a panel chaired by a person independent of the DMC.


When the DMC concludes that a member is in breach of the DMA or GDPR Code, a member can appeal against the ruling, or any sanctions imposed.  The IAC will be expected to consider an appeal when lodged by a member company of the DMA or by a signatory organisation to the GDPR Code or by a complainant which has had complaints upheld by the DMC.  The IAC will be expected to set and follow operational procedures that are consistent with relevant provisions of the DMA and GDPR Codes.  The IAC will report after each appeal to the DMC on the work of the IAC and maintain a dialogue with the DMC to make them aware of any major issues.

Qualities and responsibilities

  • Strategic understanding
  • Judgement
  • Communication
  • Independence
  • Experience and knowledge
  • Social skills
  • Media literacy
  • Awareness of self-regulation

A full Job Description is available on request.  Applications to