Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards

Vacancy – Industry Comissioner

18th February, 2022 at 12:43pm

Location: London

Approximately 7-10 days pa.

Unremunerated with reasonable expenses.

Closing Date: end May 2022

The Data & Marketing Commission (DMC) is the body which oversees and enforces the Data & Marketing Association (DMA)’s Code.  The Code and DMC are there to give effective protection to recipients, users and practitioners of the data driven marketing sector. It aims to ensure companies observe the highest standards of integrity and trade fairly with their customers and with each other.  This is achieved by investigating complaints and identifying trends in data driven marketing that might raise issues for consumers and the sector. The DMA are looking to appoint a new Industry Commissioner as the current incumbent’s term is due to expire.  The term would be for three years, renewable once. 

Historically the DMC has adjudicated against complaints about DMA members only but it is now in the process of becoming an Industry Monitoring Body for the Information Commissioners’ Office following approval of an industry GDPR Code.

The DMC also has a further extended remit in support of the Advertising Standards Authority (ASA) with complaints by consumers in relation to data and in particular Legitimate Interest and related matters.  

The Industry Commissioner will need to have experience in a senior leadership role within the data driven marketing industry. They should be able to demonstrate objectivity whilst maintaining detailed knowledge of the data driven marketing industry and have a broad understanding of regulatory principles, process and practice, with specific knowledge of data driven marketing regulation, and the commercial environment of the data driven marketing industry.


The Industry Commissioner will be expected to attend a minimum of four meetings a year held at the DMA’s offices, attend adjudications, and review and process case and other paperwork relating to these meetings.

The Industry Commissioner will also be expected to represent the DMC at DMA meetings and other events and meetings as required.


  • Sound judgement and analytical skills
  • Ability to digest and make good sense of complex cases
  • Ability to understand the legal context in which an adjudication is required
  • Ability to work and debate effectively
  • To adjudicate, acting objectively

A full Job Description is available on request.  

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