What is the difference between the Data & Marketing Commission and the Data & Marketing Association?
15th August, 2008 at 04:09am
The Data & Marketing Association (DMA) comprises the DMA, Institute of Data & Marketing (IDM) and DMA Talent.
The Association seeks to guide and inspire industry leaders; to advance careers; and to nurture the next generation of aspiring marketers.
It champions the way things should be done, through a rich fusion of technology, diverse talent, creativity, insight – underpinned by its customer-focussed principles.
The DMA sets the standards marketers must meet in order to thrive, representing over 1,000 members drawn from the UK’s data and marketing landscape.
The Direct Marketing Commission (DMC) is the body which oversees the Data & Marketing Association (DMA)’s Code. The Code and DMC are here to give effective protection to recipients, users and practitioners of direct marketing. We aim to ensure companies observe the highest standards of integrity and trade fairly with their customers and with each other, and we do this by investigating complaints, scrutinising data & marketing issues and practices, and providing guidance to consumers.
The DMC investigates all data & marketing complaints against DMA members where the complaint is within the scope of the DMA Code. If the complaint is not covered by the Code, it is referred to another relevant organisation.
