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Direct Marketing Commission - Enforcing Higher Industry Standards

What is the difference between the Direct Marketing Commission and the Data & Marketing Association?

15th August, 2008 at 04:09am

The Data & Marketing Association (DMA) is the national trade association for the data & marketing industry in the UK. It is Europe’s largest trade association in the marketing and communications sector, with approximately 1000 corporate members. The DMA represents both advertisers, who market their products using direct marketing techniques – for example catalogue companies, financial services and charities – and specialist suppliers of direct marketing services to those advertisers – for example, creative agencies, list brokers, mailing and fulfilment houses and outsourced contact centres.

The DMA also administers the consumer preference services for telephone, mailing and fax. On behalf of its membership, the DMA promotes best practice, through its Code, in order to maintain and enhance consumers’ trust and confidence in the direct marketing industry.

The Direct Marketing Commission (DMC) is the body which oversees the Data & Marketing Association (DMA)’s Code.  The Code and DMC are here to give effective protection to recipients, users and practitioners of direct marketing.  We aim to ensure companies observe the highest standards of integrity and trade fairly with their customers and with each other, and we do this by investigating complaints, scrutinising direct marketing issues and practices, and providing guidance to consumers.

The DMC investigates all direct marketing complaints against DMA members where the complaint is within the scope of the DMA Code.  If the complaint is not covered by the Code, it is referred to another relevant organisation.