Direct Marketing Commission - Enforcing Higher Industry Standards

Data & Marketing Commission | Enforcing Higher Industry Standards

BT Customer Street – complaint about direct marketing

June 4th 2009

This complaint related to an unsolicited sales call which the complainant claimed to be deceptive and misleading. The Commission acknowledged the consumer’s claim that the operative qwerty who had made the call had been discourteous and BT were reminded of their obligations under the Code to be at all times courteous and efficient during sales calls. However, the Board concluded that the telephone script used for the putposes of these calls was satisfactory and the complaint was therefore not upheld. Complaint not upheld.

If you believe a DMA member is in breach of the Direct Marketing Code of Practice then contact the Direct Marketing Commission – you can alert us to an issue you see here.