News
The Direct Marketing Association (DMA) has expelled from its membership a marketing data list seller trading in the UK as Data Providers UK and B2B Data Lists Group (Data Providers UK), both trading names of Infomonitor Global LLC, a US corporation.
The sanction by the DMA Board follows the Direct Marketing Commission (DMC) upholding four complaints of breaches of the Direct Marketing Code of Practice (4th edition) (DM Code), the self-regulatory code of practice that DMA members must abide by.
See here for further details.
The DMC Annual Report shows the generally high levels of compliance with standards and laws reflected in the low level of complaints received during 2010/11 and the fact that most of those relating to DMA members were resolved informally through action by members and undertakings given over future compliance. The recurring issue in our case-work is reflected in the commentary in the Annual Report where we flag the problems that arise when inaccurate, out of date or ill-targeted data is used and when businesses do not respect people’s wishes to opt-out of some forms of marketing. We expect these issues of data management and privacy to be key in the coming year in both traditional and digital marketing. We believe the DMC is an example of where an industry is investing in setting and maintaining standards, building the trust and confidence that supports innovation and investment, and reduces the burden on the state to intervene.
