The DMC website uses cookies to help enhance your experience and improve functionality on our website.

By continuing to use our website you are agreeing to the use of these cookies. Cookies terms and conditions can be found here.

Direct Marketing Commission - Enforcing Higher Industry Standards

What are the Preference Services ?

24th November, 2010 at 14:35pm

The DMA’s Preference Services enable businesses to register their wish to opt out of receiving unsolicited telephone calls, and consumers to register their wish to opt out of receiving unsolicited messages by mail, telephone, fax or email.

The Mailing Preference Service (MPS) is a free service set up 20 years ago and funded by the direct mail industry to enable consumers to have their names and home addresses in the UK removed from lists used by the indsutry.  It is actively supported by the Royal Mail and all directly involved trade associations and fully supported by The Information Commissioner’s Office.

The MPS Consumer File is a list of names and addresses of consumers who have told us they wish to limit the amount of direct mail they receive.  The use of the Consumer File by list-owners and users is a requirement of the British Code of Advertising, Sales Promotion and Direct Marketing administered by the Advertising Standards Authority.  It is also a condition under the Direct Marketing Association’s (DMA) Code.

The MPS can remove your name from up to 95% of Direct Mail lists.  It will not stop mail that has been sent from overseas, un-addressed material or mail addressed to The Occupier.  You can expect to continue to receive mailings from companies with whom you have done business in the past.  You may also receive mailings from small, local companies.  If you wish these mailings to be stopped, you must notify these companies directly.  It will take up to 4 months for the Service to have full effect although you should notice a reduction of the mail during this period.

Registering with the MPS is FREE.

Please click here to find out more.

The Telephone Preference Service (TPS) is a central opt out register whereby individuals can register their wish not to receive unsolicited sales and marketing telephone calls.  It is a legal requirement that companies do not make such calls to numbers registered on the TPS.

The original legislation was introduced in May 1999.  It has subsequently been updated and now the relevant legislation is the Privacy and Electronic (EC Directive) Regulations 2003.

Please click here to find out more.

The Fax Preference Service (FPS) is a central opt out register whereby businesses (and individuals if they wish) can register their choice not to receive unsolicited sales and marketing faxes.  It is a legal requirement that companies do not send such faxes to numbers registered on the FPS.

The original legislation was introduced in May 1999.  It has subsequently been updated and now the relevant legislation is the Privacy and Electronic (EC Directive) Regulations 2003.

Please click here to find out more.