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Direct Marketing Commission - Enforcing Higher Industry Standards

Intelligent Data Services – complaint about direct marketing

June 15th 2010

This complaint from a business related to an order of email records for which there had been a high hard bounce rate.  Following discussion, the Commission concluded that Intelligent Data’s measures for managing and cleansing data overall appeared generally satisfactory.  The company had now offered a  refund to the complainant at his request, and the case was considered resolved and closed.

If you believe a DMA member is in breach of the Direct Marketing Code of Practice then contact the Direct Marketing Commission – you can alert us to an issue you see here.