Direct Marketing Commission Charter
The Direct Marketing Commission ensures that practitioners in the direct marketing industry uphold the highest standards and it applies the Direct Marketing Code of Practice equitably and professionally in the interests of consumers, business and society.
As a best practice self-regulator the Commission will share with consumers, the industry and others the expertise it gains in the course of its work with the objective of raising direct marketing standards. It will be independent of all pressures, accountable for its performance and helpful and accessible in all its dealings.
The Commission will ensure that its actions and adjudications are fair and that the decisions it makes will be thorough, consistent and proportionate.
IN ALL ITS DEALINGS THE COMMISSION OBSERVES THE LONG-ESTABLISHED CRITERIA OF GOOD GOVERNANCE:
Proportionality: The impact of any actions or decisions made by the DMC must be proportionate to each situation on all those affected.
Accountability: The DMC holds itself accountable for its policies and decisions and these should be clear, fair and coherent.
Consistency: The actions, decisions and policies of the DMC should ensure that every activity and outcome is treated consistently.
Transparency: The DMC’s policies should be clearly defined and its decisions should be regularly and openly available to the public, the industry and others.
Targeting: Where possible flexible targets should be preferred to rigid ones and both the DMC and those being regulated should be given scope to decide how best to achieve any targets set. Self-regulation ensures that targets can be adjusted quickly to take account of changing circumstances.